Why agents/Brokers should blog and how blogging can help your real estate business.
1. Top of Mind Marketing:
With the ever increasing ‘noise’ agents and Brokers have to deal with, it seems to be getting harder and harder being ‘that’ real estate professional potential buyers and sellers turn to when it’s time to buy, sell and invest in real estate.
Blogging on a weekly basis and broadcasting your posts through social media and email campaigns will allow you to stay ‘in front’ of those folks in your social sphere and database. Your weekly post also opens you and your content up to a possible audience of thousands with just a few hours of work.
Staying committed to offering information rich content keeps folks in the loop and keeps you in their ‘line of site’.
2. Permission Marketing:
Once you’ve created a ‘readership’, you’ll likely begin finding folks leaving comments on both your website as well as on your social media platforms.
Essentially, you’re looking for that person or persons to grant you the right to talk to them! This offers the agent/Broker the opportunity to engage and respond. This is the first line in Permission Marketing allowing you an invitation to cultivate a potential business relationship.
The second line of Permission Marketing allows you to offer a line of questions to further engage. “What about THIS would you change?” or “How did THAT make you feel?” are ideal means to dig deeper for answers and takes engagement to the next level.
3. Word of Mouth Marketing:
At a certain point, your opportunity to engage through blogging should move to “Who do YOU know that is looking to buy, sell or invest in real estate?” Letting folks know that even if they are not in the market to buy or sell, they are invited to let their friends, family and co-workers know about you, your business and your blog.
Even going as far as to offer a ‘Thank You’ gift or other incentives in your posts to nudge your readers can also get your sphere working on telling folks about you and your services.
4. Return Marketing:
Certainly, one of the more powerful aspects of blogging is the fact your post lives on the internet forever.
Take into account the value in a post that gets viewed over and over again via Google searches. Not only do you enjoy ongoing traffic to your site with one post but you are reaching all new potential buyers and sellers year after year…after year!
Your post can surface weeks, months and even years after you wrote it. Keeping your content relevant keeps your potential for Return Marketing alive and well.
5. Resource Marketing:
Creating a community driven blog or offering market stats for your particular market is the definition of Resource Marketing and can give you a platform to be the GO TO agent/broker for your sphere.
Now you are taking the art of blogging to the next level! Simply put, to blog about the market or your community requires due diligence and research which can only make you a better resource for potential buyers and sellers at any stage of your real estate business.
6. Authority Marketing:
This is where you are able to truly cultivate and establish your position on the internet. With a body of work through your blog posts, visitors are given a clear view of who you are, what you stand for and how you care of your community and business.
Remember, buyers and sellers want to work with a real person…not a robot. When they see how you’ve created a clear message with vision and purpose, your authority is all but assured.
In our view, the very best thing about Authority Marketing is that you no longer need to explain to potential buyers and sellers why you’re the right person to help them with their real estate needs. Now instead of sifting through online lead after online lead, you are now getting contacted by folks who already know your story…and your value!
Blogging is not easy…but nothing worth-while usually is. And used in tandem with your offline marketing efforts such as farming, networking and open houses, it’s a powerful compliment to you and your business when potential buyers and seller come looking for you…not the other way around.